What is copywriting?
From advertising phrases to humorous captions on social media. Every day, you read promotional texts by a copywriter. But what exactly is copywriting? In this blog, we explain. In any case, copywriting is more than just writing a simple text!
But what exactly is copywriting?
Copywriting is writing texts that convince, so that the customer buys a product or service. A copywriter tries to touch the audience with his or her words. Good copy is like the dollop of whipped cream in a mug of hot chocolate. Attractive copy helps you stand out in your sector. And show that you have something better to offer.
Three appealing copywriting examples
With good copywriting, you make an impact. Whether it concerns advertisements, web texts, slogans or business texts; copy is an effective marketing tool. Companies that are examples as far as we are concerned in terms of copywriting are:
- HEMA: An orange sports bra with the catchy slogan 'today we support the royal couple': clever word jokes are the way to bind the audience to your brand.
- Albert Heijn: 'That's the goodness of...' Includes a recognisable jingle. Everyone who hears this immediately knows which company it's about.
- Nike: The sports brand changed its well-known 'Just do it' to 'For once, don't do it' once in 2020 . This was in response to protests against police brutality in the United States. These five words immediately made it clear what Nike is referring to ánd what brand it is.
Copywriting: short versus long
Getting to the point in your texts is important, but copywriting is also about being long-winded. It is all about your customer's needs. In a longer white paper, for instance, you can tell them much more.
Increasingly, customers want to know the story behind your product or service. Whether the production is sustainable, for instance, or whether your services are not at the expense of employees. So it does not matter whether it is long or short copy; as long as you tell the story correctly. And connects to the reader's information needs.
And what is SEO copywriting?
At its core, copywriting is about command of language and a feeling for language. Yet in our digital society, this is no longer enough. Copywriters must also take search engine optimisation into account: SEO. You can write great copy, but if no one reads it, it's no good. And nowadays, whether someone reads your text depends mainly on its findability.
Copywriting is very important. With SEO copywriting, you use keywords when writing content. Using relevant keywords and link building, you make your texts relevant, reliable and findable. And more people will be able to find your company!
Content strategy as a basis
With copywriting, you attract the attention of potential customers. So it is important that your target audience understands your story. Make sure your texts are clear and concrete. And that is precisely what is difficult. Copywriting is a profession for a reason.
Are you struggling to attract the right target audience? At Mediatic, we create valuable content, in the form that suits you. Ideally, based on a content strategy. Don't have one yet? Then you've come to the right place too!
Could you use some help from a copywriter?
That's where we as a PR and content marketing agency can help! Leave your details here behind or contact Dennis Mensink, on +31 (0)6 45 61 42 26 or dennis@mediatic.eu.
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