Case study
Giving Seepje and its mission the right stage with playful PR
With strategic advice and structural media coverage, we make a positive contribution to Seepje's progressive mission and impactful image.
About Seepje
Sustainable soap brand Seepje makes detergents, all-purpose cleaners, dishwashing products, fabric softeners and hand soaps from the best natural ingredients. They don't do this lightly; Seepje wants to accelerate the transition to much more sustainable laundry and cleaning products. As a B Corp and pioneer, the Hague soap brand is already leading by example, but of course they will not win the necessary climate battle alone. That is why they are calling on fellow competitors and consumers to join their mission.
Seepje's challenge: to draw attention and inspire
Seepje has a very important mission, which deserves as much attention and participants as possible. Attention in the media should ensure that the sustainable soap brand's message reaches both their competitors and consumers.
Because the ultimate goal is to get people to take action as much as possible and thus help reduce the harmful impact of fossil cleaning and (dishwashing) detergents. To make that happen, Seepje needs to be known as an expert on and champion of sustainable detergents and cleaning products.
Our approach: strategy and playful PR activities
We maintain intensive contact with our contacts and offer strategic advice for Corporate PR and playful, activist press approaches. In this way, our services make a positive contribution to the progressive mission and pioneering image of the Hague soap brand.
"The people at Mediatic are content- and target-oriented, giving us the right advice and corresponding results. We are very happy with how they carry our message and give it a nice stage."
- Evelien van de Glind, Brand Champion at Seepje -
The result: recurring media attention
Company news, (media) campaigns and playful marketing stunts earned the sustainable soap brand recurring media attention in numerous national and trade media.
For instance, with our PR activities around the free release of the all-purpose cleaner recipe via RTL, Change.inc, Adformatie and MT/Sprout, among others, we reached over six million Dutch people.
The in-depth interview with De Ondernemer(reach more than 350,000 readers) on B Corps also reinforced the position of (the entrepreneurs behind) Seepje as pioneers.
Get inspired
Do you also want to appear in the media every month?
We help you, so you can increase your impact! Thomas Bekker is at your service, on +31 (0)6 - 19 32 85 84 or thomas@mediatic.eu/en.