Case study
Our Second Home: stories with attention to care
With numerous inspiring stories from within the organisation, we show why working at Ons Tweede Thuis is fun
About Ons Tweede Thuis
Ons Tweede Thuis is an institution for people with a mental or physical disability. The motto of Ons Tweede Thuis is YOU&IK. This emphasises the importance of an equal care relationship. Both between care recipients and providers, as well as family members and relatives. When providing care, we think in terms of possibilities and not limitations. At Ons Tweede Thuis, there is not only room for the development and guidance of clients, but much attention is also paid to the development opportunities of (future) employees.
The challenge of Ons Tweede Thuis: communication strategy
Ons Tweede Thuis, like other care providers, is struggling with a staff shortage. Competition to find suitable staff is fierce. Communication is essential to make it clear why Ons Tweede Thuis is attractive as an employer. The stories are there for the taking at Ons Tweede Thuis, and it is precisely those stories that make it clear how much fun it is to work for this employer. These stories form the basis of our employment communication strategy. A division has been made between the groups we want to reach: lateral entrants, students who have just finished their education, people with years of experience in the sector who are looking for a new challenge, and employees of Ons Tweede Thuis who are ready for a new step.
Our approach: stories of experience and a podcast series
We collected stories from Ons Tweede Thuis. Through interviews with employees, relatives and clients, we painted a complete picture of the organisation. We also created a podcast series for Ons Tweede Thuis: an unusually good conversation. In this series, we talk to clients about universal themes: about love, fear, growing up and family, for example. With this podcast series, we emphasise that Ons Tweede Thuis delivers what they promise: being and staying in conversation with clients in a full and inclusive way.
To also give this story the stage it deserves, we actively promoted the podcast and its content to relevant platforms. That way, Ons Tweede Thuis does not only rely on its own channels, but potential employees also get in touch with the healthcare institution and 'An unusually good conversation' through earned media .
"We have enjoyed working with Mediatic for some time now. Through this collaboration, we have a constant supply of great stories from the organisation, which we use to reach our internal and external audiences in familiar ways."
- Nancy Schneider, communications officer at Ons Tweede Thuis -
The result: great conversations and relevant mentions
Besides inspiring interviews, beautiful recordings and mentions on relevant platforms such as Klik and Kennisplein Gehandicaptensector, this podcast series resulted in extremely satisfied clients. "Tamara and Katrien deliver beautiful interviews, articles and podcasts and always know how to hit the right tone in these. Handing over part of the content development to Mediatic has created more space in our department for picking up projects. The contact with Mediatic is also very good. Every fortnight, current and new issues are discussed and the lines of communication are short. Our contact persons actively think along to anticipate trends and developments in the market and we can always call them for a sparring session or for extra help outside the agreed framework", says Nancy Schneider.
And that's what we do it for.
Get inspired!
Also want to make podcasts part of your content strategy?
Then we'd love to hear from you! Leave your details here, or contact Dennis Mensink, on +31 (0)6 45 61 42 26 or dennis@mediatic.eu/en.