Podcast
Setting up a content strategy and not including audio in the plans? It happens more often than you think. And that's a shame, because having a podcast made is the way to underline your thought leadership. With a podcast, you show that you are an expert in your field. Provided you do it in the right way. We help you develop the concept, the production and the content.
Podcast as part of your content strategy
For companies, a podcast is not an isolated expression, but part of a complete content strategy. By integrating a podcast within the overall strategy, it fits within the resource mix. Less time is spent thinking up and retrieving stories and it is clear what the added value of your organisation is.
A successful podcast production stands or falls with a good story. When producing a business podcast, you need to look for a story that, for several episodes, remains interesting for your target audience.
"We have enjoyed working with Mediatic for some time now. Through this collaboration, we have a constant supply of great stories from the organisation, which we use to reach our internal and external audiences in familiar ways."
- Nancy Schneider, Communications Officer Our Second Home -
Concept, production and content in one hand
Podcasts are gaining in popularity. Because it is a low-threshold way to produce content, many people have podcasts made. It is often underestimated how difficult it is to create a distinctive podcast. To produce a good podcast, you need more than two microphones, a moderator and a mixing board. It takes a clear plan and a picture of how a podcast contributes to your vision and goals. Without that content strategy, it is a waste of time and budget to have a podcast made.
We help your organisation come up with the concept for a podcast series, set up the episodes, record, produce and edit them. We will gladly share our vision on podcast production or help you in your search for a podcast agency to produce a podcast.
Join us in making your expertise heard?
Would you like to have a podcast produced? We are ready for you! Leave your details here, or contact Hella Niemeijer, on +31 (0)6 59 83 82 86, or hella@mediatic.eu.
Get inspired!
