Corporate and product launches

Company and product launches help the world really get to know your new innovative product or progressive organisation. Important, because only then can you really start making a difference. But anyway, how do you create maximum attention for your company or product launch? We would be happy to tell you more about what it involves and what it can do for your organisation!

We bring company and product launches to the media

Company and product launches are the starting point for growth. Only when others hear about your innovative product or progressive organisation can you grow and make a positive impact. We help you do this. We make sure your launch reaches the right media at the right time. From shaking up the market with bravura to making a modest statement.

 

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This is how we handle company and product launches

Company and product launches are not one-size-fits-all. Certainly not for impact parties and other progressive organisations. After all, you do everything slightly differently. The best approach depends on many factors. To give you an idea:

  • From the industry;
  • Of your social mission;
  • From the news threshold;
  • From the target audience you want to reach.

That's why we start with a strategic session. This way, we get a clear picture of your company, product or service. Then we define the most important key messages and target groups. We turn all this into a communication and distribution strategy.

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"Thanks to Mediatic's creative and pragmatic approach, our company receive lots of positive press"

- Caroline Asselbergs, CEO MisterGreen -

From a communication and distribution strategy to launches

A communication and distribution strategy is an appropriate plan. About what we are going to communicate and how we distribute it. Tailor-made; there is no other like your company and your offer. This communication and distribution strategy is accompanied by a catchy press release, written especially for the journalists and editors in our network.

A company or product launch not only results in great publications. Most likely, interview requests will follow. Perfect! We prepare these interviews together with you. This can take the form of a practical Q&A or extensive media training. Everything so that you are well prepared. Afterwards, we monitor the publications about your company or product launch and make a plan for following up your communication after the launch.

It doesn't stop after your launch!

Now you have experienced what the right media attention at the right time can do for your progressive organisation. But we also use PR strategically after the launch. Because only by repeatedly attracting attention will you gradually build your position of authority.

Possible next steps include media-generated opinion polls or corporate PR. But we also believe in combining this with strong content marketing. In this way, we put your story in the form that fits best and gives it the attention it deserves.

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Thomas Bekker

Can we help you with your corporate or product launch?

We are ready for you! Leave your details here, or contact Thomas Bekker, on +31 (0)6 193 285 84, or thomas@mediatic.eu/en

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