PR strategy
Your mission and story deserve a wider audience. A sound PR strategy helps create that attention. Because only by very specifically convincing the right people of the added value of your company through the right channels will you become a thought leader in your field! However, this does not happen overnight. Developing and implementing a PR strategy is a long-term process. We always make well-considered choices and adjust and scale up or down where necessary. In the interest of your company. And always with your progressive mission in mind.
Why a PR strategy?
Only when people know who you are and what you do, are you as an organisation able to change the world. But how do you make sure journalists notice your company?
Just sending out press releases is not enough to get free publicity. You need to have an interesting story that contributes to a positive image of your brand, and that requires a smart approach. With a good PR strategy, you can think ahead, see problems coming and position yourself as an expert in your field.
As a fully independent content marketing and PR agency, Mediatic takes an unbiased look at your company and objectives. In line with this, we develop a unique and achievable PR strategy, which makes us visible to the right target groups over a longer period of time with a number of key messages.
How does a PR strategy work?
We start with some one-on-one interviews with experts within your organisation. In those interviews, we try to find out the following:
- What makes your organisation unique?
- What are your organisation's key audiences?
- What are the key messages you want to appear in the media with?
- What will be the PR goals for the upcoming year?
- Which media fit your PR objectives?
Then we get to work on the PR plan!
"Thanks to Mediatic's creative and pragmatic approach, our company receive lots of positive press"
- Caroline Asselbergs, CEO MisterGreen -
The PR plan
We record the results of the interviews in a strategic start-up document. In this PR plan, we give advice at operational and tactical level on how to do PR based on the agreed strategy. We work this out in practical angles, interesting hooks, ideas for research or solid vision and opinion pieces.
Drawing up a content marketing strategy is also often part of this plan. Always with the same goal in mind: making sure your progressive story and your mission get the attention they deserve. So that you can make the world just a little bit better in your own way.
Mediatic: the PR agency for progressive organisations
Mediatic is the PR and content marketing agency for sustainable and progressive organisations, from strategy to conversion. Our PR consultants have an extensive network of valuable media relations and therefore short lines of communication with national media, radio, television and trade titles.
Many of our PR professionals also have their roots in journalism, so they know better than anyone else what journalists are looking for.
Getting in the media with a well-thought-out PR strategy?
We are ready to get your story strategically under the spotlight. Leave your details here, or contact Thomas Bekker, on +31 (0)6 193 285 84, or thomas@mediatic.eu/en.
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