Case study
More visibility and brand awareness for MisterGreen through Corporate PR
Using a strategic approach, we ensured monthly national (trade) media attention for MisterGreen Electric Lease through Corporate PR.
About MisterGreen Electric Lease
MisterGreen Electric Lease has been committed to accelerating the transition to sustainable mobility for more than 12 years. The Amsterdam-based Tesla expert offers companies and consumers complete and reliable lease contracts for electric cars and does not rest until the use of fossil fuels in traffic is eliminated. In doing so, MisterGreen makes electric driving accessible to the general public while reducing the impact of mobility on the environment.
Challenge of MisterGreen: more visibility
MisterGreen and its management have an interesting story and, partly because of this, appeared sporadically in the media. This soon tasted like more, but for regular media coverage, the electric leasing company lacked news leads.
We wanted to be visible in independent media more often in order to build brand awareness and expertise in the field of innovative sustainability.
Our approach: strategic execution Corporate PR
After a series of interviews, we delivered a strategic starting document, including an organisational description, a media policy and angles for press approaches. We proposed a proactive policy, including opinion surveys and an extra focus on Corporate PR.
"Thanks to Mediatic's creative and pragmatic approach, our organisation has appeared positively in the media in many different ways, strengthening our authority in the market"
- Caroline Asselbergs-Van Dijl, CEO MisterGreen
The result: monthly media attention
Monthly coverage in national and trade media on company news such as the appointment of a new CEO, investments for a robot taxi fleet or expansion into Denmark. Personal stories in e.g. NRC, Brabants Dagbladand Quote also contributed positively to the image of CVO Florian Minderop.
Every year, MisterGreen comically capitalises on 1 April, such as the jokes about Tesla streaming services and the eye-catching colour choice for all its cars. Finally, via RTL, Telegraaf and AutoRAI, among others, the electric leasing company reached millions of Dutch people with an opinion poll on self-driving cars, in which MisterGreen was able to demonstrate its knowledge and expertise.
Get inspired
Do you also want to appear in the media every month?
We help you, so you can increase your impact! Thomas Bekker is at your service, on +31 (0)6 - 19 32 85 84 or thomas@mediatic.eu/en.