Be found with SEO copywriting
Catchy text on your website is important to stand out. Copywriting is the art of writing them. But what if your texts are never read because you can't find them through Google? That's what SEO copywriting is for. What exactly it is and how it works, we explain in this blog.
What is SEO copywriting?
For an organisation, company or brand, it is vitally important these days to be found via Google. Here, we often talk about SEO: Search Engine Optimisation. What it turns out is that often only websites that appear on the first page of search results in Google are opened. So you want to get on that first page. There are several ways to increase your findability in Google. One is by writing your web texts in a certain way: through SEO copywriting. Still it is about writing unique texts of high quality, but also with the right words in them.
Copywriting vs. SEO
Writing copy is one thing, but being found and actually read is a completely different matter. To be found, you combine copywriting with SEO analysis. Before you start writing your texts, you do a keyword research. You think about what you want to be found on, for instance the term 'content marketing' or 'SEO web copy'. You then use this to find the most frequently searched words that lead there. You use these keywords as much as possible in your text, preferably also in the headings. By writing the web texts in this way, you ensure that you are better found on Google.
Word choice
The choice of your keywords strongly determines the result in Google search results. Getting on page 1 with a generic term like 'content marketing' is quite a challenge. Rather choose a more specific term or word combination, such as content marketing and healthcare, if you want to work mainly for healthcare. In addition, it also works to use related words related to your topic and the language your target audience uses when they start searching.
SEO web copywriting
With SEO copywriting, you create both unique texts and texts that are easy to find in Google. Are you not sure how to write SEO copy yourself or do you prefer to outsource it? Then there are specialised agencies in SEO web copywriting that will be happy to help you.
Need help right away? We, Mediatic, are a PR and content marketing agency based in Amsterdam, specialising in SEO web copywriting, among other things. Our copywriters work on this every day and are happy to help your company with content creation and making your website more findable.
We would love to help you!
Our copywriters are ready for you! Leave your details here or contact Alissa van Meerveld, on +31 (0)6 49 21 11 43 or alissa@mediatic.eu.
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