Mediatic expands with Rob Roelofs
Rob Roelofs (48) has joined Mediatic as content strategist and writer from 1 December. This expansion fits within the growth ambitions of the Amsterdam-based PR and content marketing agency. In his new position, Roelofs will support purpose-driven organisations with their content, from strategy to execution.
"I am very happy with this expansion of our content marketing department. Rob brings with him a lot of valuable experience and strategic knowledge. Moreover, as a person he fits well within our organisation," says Dennis Mensink, founder and owner of Mediatic. "I know Rob as a driven and committed professional, so I have no doubt that he will take our organisation to the next level. Both clients and colleagues will benefit greatly from his arrival."
Enterprising communications professional with media experience
Rob Roelofs has over twenty years of experience in the communications industry. After graduating in journalism, he wrote for Emerce and MT Mediagroep, among others. At the latter, he held the role of chief editor and event director for many years. In 2016, Roelofs founded his own content marketing company, The Content Valley. From that name, he worked for various clients and on his own concepts, including his book 'Entrepreneurship is top sport', released in 2018. "Defining and executing content strategies still gives me a lot of energy, so I am very happy that from now on I will be doing that under the banner of Mediatic. I am looking forward to working with this professional and sociable club for various clients."
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