Mediatic offers media training in partnership with Ben Posthumus

Posthumus has years of experience as a spokesperson, media trainer, crisis manager, discussion leader and troubleshooter. As such, he provides media training to directors, CEOs, spokespersons and (top) officials, among others, who are full of the wind of the media and use media training to effectively stay the course. "Everyone who works with Ben sees him as a results-oriented media trainer with passion for the profession," says Dennis Menink. He is founder and owner of Mediatic. "Ben conveys his years of knowledge and experience in spokesmanship with humour and fun in a convincing way during media training. At the same time, Ben asks questions in a stimulating way during sessions. This is essential for good media training. Thus, participants are optimally prepared for all possible scenarios."

The media training: theory and practice

As an associate partner of Mediatic, Ben uses his expertise to ensure that organisations - regardless of the situation - can speak convincingly to the media. He effortlessly combines theory and practice, after which participants know exactly how to act in front of the camera and why. Mensink: "Ben himself gives our PR team his extensive media training every year. That way we keep our knowledge up to date. And we can advise our clients correctly. We asked ourselves: why couldn't we give the same workshop to our clients? That's how the ball got rolling. I am happy that Ben is now officially joining us and expect that our clients will soon be able to benefit from his expertise."

Critical journalists

Posthumus is also excited about the move. "Despite my years of experience as a media trainer and consultant, Mediatic's services are relatively new to me. Whereas I advise my clients - often ad hoc - on how to deal with crisis and 'hassle', Mediatic's PR consultants are a few steps earlier in the journalistic process. I enjoy learning from the experiences they have gained over a decade. At the same time, I look forward to supporting them with the media training and crisis communications training that Silent Speakers specialises in. I see that there are enthusiastic professionals working at Mediatic who have the PR profession at their fingertips like no other. So I know we complement each other well."