Case study
A clear tone of voice for The Netherlands Clean
Together with Nederland Schoon, we developed one clear, consistent and enthusiastic tone-of-voice. We also wrote various texts, including the Annual Social Report.
About the Stichting Nederland Schoon
The entire Netherlands free of litter in 2030; that is the mission of the Stichting Nederland Schoon. To achieve this, the foundation uses all its knowledge and experience to increase cooperation between citizens, businesses, governments, schools and associations. By connecting, motivating and sharing knowledge, the foundation brings relevant players together.
Challenge: consistency in all communications
How do you enthuse and inform the foundation's various target groups? To do so, they use various communication tools and expressions. From the website to the annual report and from news items to knowledge documents. The foundation knocked on our door for various communication tools.
Our approach: well thought-out, coherent copy
In 2021, the existing website www.nederlandschoon.nl underwent a makeover. Until then, the foundation still had separate sites for the Supporter of Schoon movement and for the Kenniswijzer Zwerfafval, which contains many knowledge documents on tackling litter.
Both elements are now part of the new site. It now offers a complete overview of all the foundation's initiatives, the approaches for specific areas and case studies. For this, we wrote various texts.
We also wrote the text for the Annual Social Report. Not a printed book but a beautifully designed digital magazine. In a one-pager with many graphical elements, facts and figures, the reader has an overview of the entire past year at a single glance, with many click-through options to delve deeper if desired. Thus, the annual report not only provides an overview of the past year, but also of the foundation's activities.
In 2021, we also edited a number of in-depth knowledge documents for the Kenniswijzer Zwerfafval, including the knowledge document A litter-free cup system - How do you organise that?
"We like to work with partners as an extension of our team. Mediatic provides services that also strengthen us as a team. This is a pleasant way of working together, on an equal level"
- Ingrid Goethart, managing director a.i. Nederland Schoon -
Result: one consistently clear and enthusiastic tone-of-voice
Every Nederland Schoon communication has a consistently clear and enthusiastic tone-of-voice. We are now completely at home with the subject matter and can therefore be used for every expression of the foundation.
Working together on your tone-of-voice?
We would love to hear from you! Leave your details here, or contact Dennis Mensink, on +31 (0)6 45 61 42 26 or dennis@mediatic.eu/en.
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