The most untapped tools in HubSpot that you can use right away
HubSpot is a powerful platform with countless features to optimise your marketing, sales and service. But did you know that many companies use only a fraction of its capabilities? In this blog, we highlight some of the most untapped tools in HubSpot that you can immediately deploy to get more out of your platform.
1. Automated workflows
Workflows are not new, but many companies only use them for simple email automations. However, HubSpot workflows can do much more: from lead scoring and internal notifications to automatically updating contact details and segmentation. By making smart use of these, you will save time and improve your conversions.
2. Conversation intelligence
Are you already using conversation analysis in HubSpot? Conversation Intelligence (CI) lets you record and analyse phone calls to gain valuable insights. This helps sales and support teams optimise their calls and better respond to customer needs.
3. Custom reports and dashboards
Many companies rely on the standard reports in HubSpot, but with the advanced custom report builder you can get deeper insights. By creating custom dashboards, you get real-time insights that really align with your business goals.
4. Video integration in emails and chats
Did you know you can embed videos directly into HubSpot emails and live chats? With tools like Vidyard (which is integrated into HubSpot), you can send personalised video messages. This increases engagement and makes communication more personal.
5. SEO recommendations and topic clusters
HubSpot offers advanced SEO tools that allow you to optimise pages and build content strategies around topic clusters. Yet this feature is often overlooked. By using HubSpot's SEO recommendations, you will improve your findability and attract more organic traffic.
6. HubSpot snippets and templates
Sales and service teams can save a lot of time by using Snippets (short text blocks) and Templates for emails. Yet these tools are often not fully utilised. By saving standard answers and frequently used texts, you increase the efficiency of your communication.
7. A/B testing for emails and landing pages
HubSpot offers extensive A/B testing capabilities, but many marketers only test sporadically. By consistently testing different variants of your emails and landing pages, you can discover what really works and improve your conversion rates.
8. Smart content for personalised experiences
Smart Content lets you dynamically customise content based on characteristics of your website visitors, such as location, device or lifecycle stage. This makes for more relevant content and higher conversion, but is still often overlooked.
Get started
Are you not yet using these HubSpot tools? Then now is the perfect time to discover and apply them. By making optimal use of the available features, you can take your marketing, sales and service to the next level.
Want more tips or help setting up HubSpot? Contact us and do the free quickscan. Find out whether you are getting the most out of your HubSpot and gain immediate insight into areas for improvement!
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